How to create a QR code for a website

Website QR codes connect offline media to online pages instantly. This guide explains URL setup, validation, and publishing workflow.

What is a QR code and when to use it

Website QR codes contain destination URLs and are used for landing pages, product cards, signup forms, and support content. They reduce friction and improve conversion from print and physical touchpoints.

Step-by-step instructions

  1. Prepare final URL and optional UTM parameters.
  2. Select link mode and paste URL.
  3. Validate mobile rendering and redirects.
  4. Generate and test across several devices.
  5. Add clear CTA text near the printed code.

Usage examples

  • Offline ads to digital landing pages.
  • Packaging to manuals or product pages.
  • Business cards and sales material.
  • Event posters and booth navigation.

Common mistakes

  • Broken links or redirect loops.
  • Missing analytics tags when needed.
  • Non-mobile destination pages.
  • Low-contrast QR visual style.
  • No context label near the code.

FAQ

Yes, any valid URL can be encoded.

Use them when attribution and campaign tracking matter.

No, opening web pages requires internet connection.

Not for static QR codes; regenerate if destination changes.

Use size based on scan distance, usually at least 2.5 cm.

Create a QR code now

The generator below is preconfigured for this scenario. Fill in the fields, validate the result, and download your QR code.

Open generator

Instructions

Get the payload URL from your bank or via the NSPK API after registering an SBP functional link. Paste it in the field above to generate the QR code.

NSPK documentation: SBP payment link registration
URL parameter reference
Parameter Description Required Format
HOSTqr.nspk.ru for QR_TYPE 01 and 02; sub.nspk.ru for 03YesString
QR_IDSBP functional link identifierYesString-32
QR_TYPE01 โ€” QR-Static; 02 โ€” QR-Dynamic; 03 โ€” QR-SubscriptionYes2 digits
MEMBER_IDBank recipient IDYes12 digits
SUMAmount in kopeksYes if QR_TYPE=021โ€“12 digits
CURCurrencyYes if SUM present3 chars
CRCChecksumYes4 hex chars
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